Builder Reputation: What it Means for Both Buyers & Builders
March 24, 2020 / 11:00 am CDT
Buying a home is often the biggest, most emotional purchase a person will make. Buyers need to know they’re in good hands as they navigate the journey into a new home, so it makes sense that 76% of new construction home shoppers say builder reputation is very or extremely important to them.
Join Zillow Senior Director of New Construction Sales, Jake Scherrer and Tim Bailey, Chief Strategy Officer, from Avid Ratings, as they dig into the importance of builder reputation and what it means for both buyers and builders.
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Tim Bailey, Avid Ratings | Chief Strategy Officer
Tim has spent most of his career in the construction industry, starting at 16 years old by working summers as a site laborer. He earned his Bachelor of Science degree from Wilfrid Laurier University in Waterloo, Ontario and has worked as a carpenter, project manager, new home salesperson, and vice president for a Canadian-based home builder. As Chief Strategy Officer of Avid Ratings, Tim helps the building industry leverage research, data, and analytics to create customer experience excellence.
Jake Scherrer, Zillow Group | Sr. Director of Builder, Regional Sales
Jake is the Senior Director of Builder Regional Sales for New Construction and has been with Zillow Group since 2009. He spent his first 7 years at Zillow Group directing the sales efforts of Zillow Group’s Premier Agent business in Seattle before moving to the New Construction marketplace where he now leads the Regional Sales teams. In addition to his deep experience in sales, Jake also directs strategy and works to grow strategic business partnerships within the builder community. Prior to joining Zillow Group, he was a National Sales Manager for Yachtworld.com and Boats.com, the leading recreational boating database and brokerage in the world.